Stories about hefty fines and major penalties for GDPR violations are dramatic, but you don’t need to worry. Certainly, businesses need to be serious
about protecting website visitors, app users, their customers, and themselves from a data breach or other violation. We’ve got everything you need to understand the complexities and ensure your organization’s compliance. We help you understand changing requirements and seamlessly manage users’ consent choices and your company’s compliance with the GDPR and all other regulations. Make smart choices about the data you collect for better marketing strategy. Build trust with your audience with clear consent options. Maximize opt-in rates from a more engaged audience.
135 million Euro fine levied on industry giants Amazon and Google due to missing consent – what that means for your company
This message is making the entire digital marketing industry sit up and take notice. The French data protection authority CNIL levied fines on Google and Amazon amounting to 100 million and 35 million Euros respectively. The reason: The absence of information which meant no informed consent to place tracking cookies could be given. Now...